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WE'RE BETTER

To motivate women to pursue casual exercise, Fitibit's 'We're Better' campaign drives the competitive spirit that women are known to have but have trouble expressing. The campaign promotes group participation to win tickets, flights and accomodation to the 2020 Olympic Games, but more importantly to prove to their friends that they are better. 

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A digital billboard with live updates for teams with most calories burnt. Winners get tickets, flights and accomodation to the 2020 Tokyo Olympics.

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Project Team:           Wi Vern Ng           Luke Davis           Oskar Pohls