Udder Nonsense was the result of a branding task in which we had to create a lab grown dairy brand from scratch. The challenge was to introduce a new product to an audience that would be skeptical to try something as unheard of as lab grown dairy. So we made Udder Nonsense, a milk alternative that's fun, accessible and one that skips the cow but doesn't skip on flavour.
A pop up cereal bar installed across universities to give students a chance to try our milk in a fun and casual way. When not in use the front can close and act as a large package installation.
Project Team: Matthew Chen Adrianna Agustin-Radelja