Udder Nonsense was the result of a branding task in which we had to create a lab grown dairy brand from scratch. The challenge was to introduce a new product to an audience that would be skeptical to try something as unheard of as lab grown dairy.  So we made Udder Nonsense, a milk alternative that's fun, accessible and one that skips the cow but doesn't skip on flavour.

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A pop up cereal bar installed across universities to give students a chance to try our milk in a fun and casual way. When not in use the front can close and act as a large package installation.

Project Team:           Matthew Chen           Adrianna Agustin-Radelja