7 Eleven are known for their cheap coffees and snacks, however their Food on the Go range sometimes goes unnoticed by an always busy audience. Using Spotify in combination with 7 Eleven's Food on the Go range, we gave consumers a chance to unlock exclusive and unreleased songs by Australia's hottest up-and-coming artists. The campaign successfully connected 7 Eleven with fresh music and even fresher food through thriving user engagement and a fun brand promotion.

Diagram thingo.jpg
The Party's WaitingArtist Name
00:00 / 00:25
Satisfy Your SensesArtist Name
00:00 / 00:23
Metro Context 1.png
metro context 3.png
metro context 2.png
bill context 1.png
bill context 3.png
bill context 2.png
step 4.jpg

Project Team:               Ashley Villamaria               Mohammad Al-Rubaie              Tenisha Crook               Yue Huang