FEED YOUR MUSIC FEED
7 Eleven are known for their cheap coffees and snacks, however their Food on the Go range sometimes goes unnoticed by an always busy audience. Using Spotify in combination with 7 Eleven's Food on the Go range, we gave consumers a chance to unlock exclusive and unreleased songs by Australia's hottest up-and-coming artists. The campaign successfully connected 7 Eleven with fresh music and even fresher food through thriving user engagement and a fun brand promotion.
Project Team: Ashley Villamaria Mohammad Al-Rubaie Tenisha Crook Yue Huang